Work
TDR Director of Irish Whiskey
Since joining The Dead Rabbit as Director of Irish Whiskey, Mark has had the opportunity to work on some incredible projects boosted by TDR's willingness to excel. Two such projects are summarised below:
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Developing, writing and delivering The Dead Rabbit’s Spirit of Ireland consumer experience events, showcasing modern Irish spirits makers and their products to audiences in the USA while immersing them in Irish spirits history, culture, and modern-day makers. A reel highlight of these events can be viewed here.
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Developing, writing, and delivering the Irish Whiskey Genius Online Educational platform for The Dead Rabbit NYC. Including over 20,000 words of educational content formatted and displayed through 4 modules and 40+ lessons on the online educational platform RISE. Content viewable on request.
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Micil Brand Evolution & NPD
While working as a full-time employee, Mark worked with the leadership team at Micil Distillery developing a new visual and digital brand world, 5 new core skus, and 5 exclusive bottlings. A summary of some of our favourite projects can be found below:
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Copy and content development, alongside MD, Ross Tobin, of Micil Distillery’s new online brand home, www.micildistillery.com, including the site structure, perfect serve recipe development, creative direction on photography and all supporting linked documents.
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Cask Ownership Offering and supporting materials from concept through to execution, including the Cask Ownership brochure can be viewed online here.
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Assisting the founders & Head Distiller, JimÃn Ó'Graillais on the development of the new core portfolio which can be viewed here.
IWA Cocktail Booklet
The Blended Creative worked with the IWA in the development of an Irish Whiskey cocktail companion as part of the 'Depth & Diversity of Irish Whiskey' campaign.
including photographic direction, recipe development, and copy structure – An online version of the content is showcased here.
Writing & Editorial
Over the past 5 years, Mark has had the privilege of writing for numerous projects, including Irish Whiskey menus, tastings notes for Irish Whiskey projects, and long-form articles for online & print publications. Some of this work can be viewed below:
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Development and execution of the content, copy and design direction for Searson’s of Baggot Street Whiskey Menu viewable here.
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Irish Whiskey Magazine long-form articles can be viewed through a digital subscription here.
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Stories & Sips tastings notes can be viewed here.
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Malt-Review articles can be viewed here.
