Services

Ensuring that your brand has a strong foundation and identity that will ensure its resonance with consumers and its long-term success is essential, and we have the knowledge to help you achieve that through guidance on:

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• Brand Ideation

• Brand Narrative 

• Brand Pillars 

• Brand Engagement & Advocacy

• Product Positioning 

• Commercial Strategy & Market Knowledge 

Whether you own a brand, a distilllery, a visitors centre, or a hospitality venue, the combination of excellent customer service skills and superb product knowledge for your team will help elevate your brand to best-in-class potential within your industry. We provide an array of customs workshops focusing on:

• Sales & Services Masterclasses

• Irish Whiskey Category Education

• Irish Spirits Category Education

• Development of in-house training materials

Navigating the many ways consumers will interact with your brand can be a daunting task when ensuring your external partners stay true to your vision. We can support all Creative Direction by providing a leader that can balance the needs of the brand and the expectations of the agency through our extensive experience liaising with:

• Design Agencies

• Digital Agencies

• PR Agencies

• Photography & Videography Partners

• Contract Distillation/Production Partners

• Government Support Agencies

• POS & Custom Design Companies

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Maximising your brand's public-facing opportunities are essential to the growth of any brand or business. The ability to deliver engaging, digestible, and informative content can set your brand apart from your competitors and create unparalleled brand awareness and loyalty from your guests. We can help elevate these brand engagement occasions in multiple ways:

• Hosting & Presenting at Consumer & Press Events.

• Domestic & International ambassadorial support.

• Development of consumer engagement masterclasses, workshops, and educational content.

• MCing, hosting, interviewing and/or participating in industry panel discussions, podcasts, and digital content.

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In the Spirits Industry, just as in the wider business world, companies will continually evolve as they progress through each phase of growth, from start-up to a multi-million brand. The Blended Creative can support the continued development of your business through:​

• Commercial Strategy

• Cost & Value Chain preparation & analysis

• P&L analysis

• Efficiency & cost reduction projects

• M&A preparation

• Business process redesign

When developing a new-to-world concept or a brand extension its important to have a rounded view of the brand perception, liquid style, and how it will elevate the range, we offer support covering  all of these elements and more through:​

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• Innovation Concepts

• Brand Conception Workshops

• Liquid Development Workshops

• Concept, Pack & Liquid Alignment

• Cogs & Modelling Analysis

Some would argue that in the digital world, your brand's voice is what will resonate with consumers the most. It's not just what you say, but how you are saying it. And, how they are hearing it, seeing it, or engaging with it. With a passion for words, The Blended Creative can offer:​

• Brand Asset Copy Development

• Brand Narrative Development

• Educational Content Copy

• Consumer Engagement Scripts

• Research Reports